50 Ways to Overcome Marketing Changes
Naturalist Charles Darwin's famous quote regarding stronger species and survival rates has been misrepresented for years. What Darwin actually said was, "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change." Believing his [...]
You Can't Win By Benchmarking
Or, you'll always be sitting on the bench and never be able to play to win. You need to be your own brand. There are all types of benchmarking such as: best-in-class, financial, function, operations, performance, pricing, process, product, strategy and more. However, if you only work on ways to [...]
Average Today Loser Tomorrow
During recessionary times, the first place people cut back is with their eating and drinking out dollars. Sure, there is a progression. First, white table cloth restaurants are the first to feel the pinch, then casual, fast casual and then fast food. After a scorching sales tear for some time, [...]
Operation USO Care Package
I’ve posted several times about the benefits of cause related marketing and the fact that far beyond good business sense, it simply makes good sense to try to leave the world a bit better off because you have lived. It's great to support charitable causes that tie-in with your brand [...]
Starbucks Gold Dusted
I caught this Chicago Tribune story about how Starbucks is combining its Gold Card program, and its Starbucks Card Rewards, into a new program called My Starbucks Rewards (MSR) on December 26th! Merry Christmas to me? Nope...don't think so! MSR replaces the Gold Card's 10% discount and $25 annual fee [...]
Multicultural Marketing Matters
In the early 80's, I was working with GM dealer marketing groups throughout the country. In those days, multicultural or ethnic marketing was rarely discussed with my GM, Oldsmobile or Cadillac marketing counterparts or even car dealer clients. In fact, even targeted marketing to females was rarely discussed and at [...]