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News2017-10-08T16:30:56+00:00

March Madness Diversity Lessons

By |March 28th, 2010|Categories: Brand Leadership, Excellence, Featured, Hospitality, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Premium Brands, Restaurants/Hospitality, Women|Tags: |

Growing up I was fortunate to be a decent athlete and play a lot of sports. Fortunate to be healthy, having fun and connecting with so many different people from all walks of life, races, creeds etc., that I never would have been influenced by or had the pleasure to [...]

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Sampling, Freemiums and Marketing Lagniappe

By |March 27th, 2010|Categories: Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Direct Marketing, Excellence, Experiential Marketing, Featured, Food and Drink, Free Stuff, Hospitality, Ideas, Leadership, Marketing, Marketing Execution, New Product Marketing, Product Marketing, Promotions, Sampling, Strategy, Test Marketing, Word of Mouth Buzz|Tags: |

We work a lot in the restaurant and hospitality and retail industry. And, I'm amazed at how many businesses lack a sampling or "Free" taste test component in their marketing operations plans. In 2008, Arbitron  studied product sampling (Arbitron product_sampling_study_2008) and over one-third (35%) of those who tried a sample [...]

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Why You Should Outsource Marketing

By |March 26th, 2010|Categories: Advertising, Analytics, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Entrepreneurship, Excellence, Featured, Innovation, Leadership, Marketing, Marketing Execution, Strategy|Tags: |

In the past 20 years, business process outsourcing such as accounting, distribution and more became (still is) increasingly popular.  Advertising has been a widely accepted outsourced service, but what about outsourcing marketing? In my experience, most brands have super marketing teams that excel in execution and creativity.  However, these crack [...]

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Making Your Internet Search Experience Easier

By |March 22nd, 2010|Categories: Advertising, Analytics, Blogs, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Experiential Marketing, Featured, Internet/Interactive Marketing, Marketing Execution, Web Site Marketing|Tags: |

Making common repeatable things easy for people to do is great way to stand out from the crowd and make money too. Internet search engine fatigue is a biggie for me - and for over 70% of you too - and AllMyFaves has been a godsend to me. It's a [...]

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AMA Pittsburgh Marketer of the Year

By |March 18th, 2010|Categories: Advertising, Awards, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Featured Work, Food and Drink, Hospitality, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Premium Brands, Pricing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Startups, Strategy, Target Marketing, Word of Mouth Buzz|Tags: |

Over the next two days, we're participating in two separate presentations to the Pittsburgh American Marketing Association at the Duquesne Club downtown and to students at Chatham University. My client John Graf - co-owner of the Priory Hospitality Group - and I are co-presenting and will review the success of [...]

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Sound Marketing Advice

By |March 15th, 2010|Categories: Advertising, Automotive, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Direct Marketing, Experiential Marketing, Featured, Food and Drink, Hospitality, Marketing, Marketing Execution, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Strategy, Television|Tags: |

There's a great article in Fast Company about the, "The 10 Most Addictive Sounds in the World," by Martin Lindstrom. Lindstrom's neuroscience based hypothesis contends that over 80% of today's marketing messages are based on sight and a brand is not maximizing its communications when it forgoes appealing to a [...]

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