NHL Scores Clutch Marketing Goal
Growing up in the city of Pittsburgh in the 60's and 70's, hockey wasn't the hot sport it has become, and even today I'm what the NHL calls a "casual fan." However, when it comes to NHL hockey marketing, I'm a rabid fan. After the lockout season of 2004-05, the [...]
Guilty on All Three Counts
NERD ALERT! This chart shows that nearly 30% of U.S. consumers use their cell phones and/or computers at the same time they watch TV. And, I have to say that I'm guilty on all three counts and possibly four, because I can hold a conversation at the same time - at [...]
Email Marketing to Double by 2014
Forrester says that by 2014 (see Advertising Age article), you and most of your customers are going to get over 9,000 email marketing messages a year which is about 25 messages per person per day or two times what you both got last year! And, email marketing spending will increase [...]
Modern Family Marketing Rocks
...and "Average Joe Marketing" is for losers! If you're wondering why your “family-based” marketing strategy isn't working like it used to, maybe it's because you're treating everyone the same. Sure you should treat your customers the same with regard to being respectful and being nice, but your marketing should treat [...]
You Take Dollars to the Bank
...not percentages. Following yesterday's post about testing, someone asked me about testing promotional offers and wanted to know which has more appeal, a dollar off coupon or a percent off coupon. After saying, "Test them both," I told him that in my experience a "dollar off" promotion typically outsells a [...]
Email Timing and Testing Best Practices
For our clients, I find that emailing campaigns early in the morning and early in the week provide better results. Early morning emails work better for us because it's easier to get people's attention before they jump into their daily activities. See B2B Magazine article here and this eMarketer chart [...]