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News - BrandMill
News2017-10-08T16:30:56+00:00

A WOW Marketing Procedure

By |March 14th, 2011|Categories: Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Healthcare, Marketing Execution|Tags: |

Throughout my days as a professional marketer, I could never understand why doctors write with such poor penmanship when giving prescriptions. In fact, the sloppy practice has always annoyed me. When I'd get a prescription and attempt to decipher it myself, a flurry of questions would race through my mind [...]

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SMBs Shun Websites – Big Mistake

By |March 14th, 2011|Categories: Featured, Search Engine Optimization & Marketing, Social Media, Web 2.0, Web 3.0, Web/Tech|Tags: |

In a Zoomerang survey of more than 750 small to medium sized businesses with marketing budgets less than $1,000, over a third said they use social media as part of their marketing strategy. Here's the breakdown of SMB social media channel usage : Facebook - 80% LinkedIn - 37% Twitter - [...]

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30 Ways to Wow Now

By |March 13th, 2011|Categories: Brand Leadership, Consumer Behavior, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Employee Best Practices, Excellence, Experiential Marketing, Featured, Strategy|Tags: |

When was the last time you were truly 'WOWED?" I bet you remember the moment because it probably doesn't happen to you often. And, I'll bet you'll agree with me that there's a depressing lack of "WOW" in the world today! Merely doing satisfactory things for satisfied customers, friends or [...]

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How Losing Money Can Increase Your Sales

By |February 9th, 2011|Categories: Advertising, Analytics, Consumer Behavior, Featured, Pricing, Strategy|Tags: |

Throughout this past recession, I've been amazed by the amount of off base brand advertising telling me how much I'll save by buying their product. Telegram 1 - People are more interested in ways to make or avoid losing money than saving money. A window replacement ad that proclaims, "Stop [...]

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Don't Waste Your Marketing Dollars

By |February 8th, 2011|Categories: Advertising, Brand Leadership, Branding, Featured, Internet/Interactive Marketing, Marketing, Marketing Execution, ROMI, Strategy|Tags: |

The famous merchant John Wanamaker (b-1839 - d-1922) is credited with saying, "I know half the money I spend on advertising is wasted, but I can never find out which half." I'm sure he meant what he said over 100 years ago, but I'd bet if he was living today, [...]

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Super Bowl Ads Are a Waste of Money

By |February 7th, 2011|Categories: Advertising, Analytics, Automotive, Brand Leadership, Branding, Consumer Behavior, Featured, Food and Drink, Marketing, Media, New Product Marketing, Strategy|Tags: |

As a diehard Pittsburgh Steelers fan, I certainly was disappointed with my team losing Super Bowl XLV. However, I was more disgusted as a marketing professional when I viewed the number of lousy television commercials. What a waste of money, time and space. When you consider the average Super Bowl [...]

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