A WOW Marketing Procedure
Throughout my days as a professional marketer, I could never understand why doctors write with such poor penmanship when giving prescriptions. In fact, the sloppy practice has always annoyed me. When I'd get a prescription and attempt to decipher it myself, a flurry of questions would race through my mind [...]
SMBs Shun Websites – Big Mistake
In a Zoomerang survey of more than 750 small to medium sized businesses with marketing budgets less than $1,000, over a third said they use social media as part of their marketing strategy. Here's the breakdown of SMB social media channel usage : Facebook - 80% LinkedIn - 37% Twitter - [...]
30 Ways to Wow Now
When was the last time you were truly 'WOWED?" I bet you remember the moment because it probably doesn't happen to you often. And, I'll bet you'll agree with me that there's a depressing lack of "WOW" in the world today! Merely doing satisfactory things for satisfied customers, friends or [...]
How Losing Money Can Increase Your Sales
Throughout this past recession, I've been amazed by the amount of off base brand advertising telling me how much I'll save by buying their product. Telegram 1 - People are more interested in ways to make or avoid losing money than saving money. A window replacement ad that proclaims, "Stop [...]
Don't Waste Your Marketing Dollars
The famous merchant John Wanamaker (b-1839 - d-1922) is credited with saying, "I know half the money I spend on advertising is wasted, but I can never find out which half." I'm sure he meant what he said over 100 years ago, but I'd bet if he was living today, [...]
Super Bowl Ads Are a Waste of Money
As a diehard Pittsburgh Steelers fan, I certainly was disappointed with my team losing Super Bowl XLV. However, I was more disgusted as a marketing professional when I viewed the number of lousy television commercials. What a waste of money, time and space. When you consider the average Super Bowl [...]