Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the Avada domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/wp-includes/functions.php on line 6121

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the fusion-builder domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/wp-includes/functions.php on line 6121
News - BrandMill
FacebookTwitterInstagramPinterestYouTube
412.401.0555
stephen.wayhart@brandmill.com
News2017-10-08T16:30:56+00:00

Pittsburgh's New Innovative Giant Eagle

By |February 17th, 2010|Categories: Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Experiential Marketing, Featured, Food and Drink, Healthcare, Hospitality, Ideas, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Retail Marketing, ROMI, Strategy, Test Marketing|Tags: |

Twenty years or so ago, I had several conversations with marketing colleagues about how supermarket chains lacked creativity. The general experience was underwhelming and one that most people dreaded. During those years, I would take Cadillac, Oldsmobile and McDonald's clients into Wegman's supermarkets throughout western, New York to show them [...]

Read More
Comments Off on Pittsburgh's New Innovative Giant Eagle

Social Media Mistakes by Tiger and Toyota

By |February 16th, 2010|Categories: Advertising, Brand Leadership, Branding, Consumer Marketing, Excellence, Featured, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Product Marketing, Public Relations, Strategy, Web 2.0, Web 3.0, Word of Mouth Buzz|Tags: |

Typically, in times of crisis, most brands fail in their communications before the crisis explodes not during or after it happens. Then, long after the explosive facts are out, whatever a brand does to quell the unfortunate act never seems to be quite enough. And today, in this ever changing [...]

Read More
Comments Off on Social Media Mistakes by Tiger and Toyota

Loving Pepsi's Refresh Project

By |February 7th, 2010|Categories: Advertising, Brand Leadership, Branding, Cause Marketing, Excellence, Experiential Marketing, Featured, Food and Drink, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Non Profit Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, ROMI, Social Media, Strategy, Television, Web 3.0, Web Site Marketing, Word of Mouth Buzz|Tags: |

Looking forward to great game and loving Pepsi's decision to pass on Super Bowl ads (waste) and lead with its "Refresh Everything" online marketing project. Two things I'm sure of about the Super Bowl. One - someone named Peyton/Payton - will win! Two - Pepsi's campaign will be successful for [...]

Read More
Comments Off on Loving Pepsi's Refresh Project

BrandMill Clients Win Big at Restaurant Gala

By |February 5th, 2010|Categories: Announcements, Awards, Brand Leadership, Branding, Excellence, Featured, Featured Home, Food and Drink, Hospitality, Marketing, Restaurants/Hospitality, Web 3.0, Web Site Marketing|Tags: |

'm proud to announce that two BrandMill clients, John Graf of the Priory Hospitality Group and Kevin Joyce of The Carlton Restaurant both won two of the three most distinguished awards from the Pennsylvania Restaurant Association. John won the Wilmer S. Lapp Keystone Award and Kevin won Restaurateur of the [...]

Read More
Comments Off on BrandMill Clients Win Big at Restaurant Gala

Seven Ways to Reinvent Yourself

By |January 30th, 2010|Categories: Brand Leadership, Excellence, Featured, Marketing Rock Star, New Product Marketing, Product Marketing, Strategy|Tags: |

OK, we're all about 1/12th of the way through 2010 and most of our good-natured resolutions for self improvement have been broken. Fortunately, here comes a welcome, timely motivational kick in the pants from one of my marketing mentors Seth Godin that highlights seven key levers you can use to [...]

Read More
Comments Off on Seven Ways to Reinvent Yourself

iWant, iNeed, iGotta

By |January 29th, 2010|Categories: Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Social Media, Strategy, Web 3.0, Web Site Marketing, Word of Mouth Buzz|Tags: |

Pancakes in a can? I'm all in! What a simple brand promise - so easy and clear to understand. Think Reddi-Whip aerosol can, but think Pancakes - maybe think both at the same time (hint - writing this during dinnertime - and, I'm a little hungry)! Anyway, I plan to [...]

Read More
 2
Go to Top