Apple's Spectacular Service
It took me nearly 25 years of my professional life to become an Apple convert and I'm never looking back. The DuoCore technology helped kick me over the fence along with seeing some fantastic Keynote presentations too. However, their incredible service is what's going to keep me married to them. [...]
Pizza Hut Makes Pasta To Go
The Pizza Wars are really heating up in the $37 billion industry as sales have slowed down. Back on April 6th, Pizza Hut, the nation's largest pizza chain started delivering pasta — something no pizza chain does nationally. Its new Tuscani Pastas are Creamy Chicken Alfredo and Meaty Marinara. The [...]
Make Your Email Greeting a Welcoming One
Do you know ho to make your email more welcoming? Kristina Knight has a few good common sense tips, but in short she says (and I agree) you should: Make your note simple HTML and optimized so that if your reader has images turned off, her message will display correctly [...]
Sampling is the New Mass Medium
Caught this article in Ad Age, Sampling: the New Mass Medium. It's a good article to read to inspire you to build a sampling program for your brand. Sampling has been around a long time, but it has come a long way. You see it in Supermarkets, Costco and more [...]
Your 1-to-1 Marketing Future
It's a tough being a Marketer with everything changing around us and its hard to predict the future with so much uncertainty. A study by 1to1 Media asked 150 members of its Xchange panel the question, "What will one-to-one marketing look like in 2020?" The overwhelming response was a more [...]
Nestle's Sweet Strategy
Caught this WSJ article about Nestlé Aims to Raise Its Share of Sales Of Premium Sweets and thought how many of you do not aim high for the affluent or top brands. Or, if you don;t pay enough attention to thos writing you the BIG CHECKS! Create a premium package [...]