Google Tops Best Reputation List
Corporations' reputations continue to decline throughout the world - 71% of U.S. consumers rate corporate America’s reputation as poor - but consumers still will buy, recommend and invest in the most visible companies that focus on building their corporate reputations, according to the ninth annual Harris Interactive Reputation Quotient (RQ) [...]
Standing Out From The Crowd
If you want to stand out in the crowd, creativity is not enough. Here are some amazing facts and challenges you're facing. Did you know that in 2006, 378K trademark applications were made in the U.S. alone? And, did you know that more than 98% of the dictionary is registered [...]
Brand America
Happy 4th of July everyone. When you look around today, you see a ton of images and activities that add up to Brand America. As I was thinking about Brand America for today's post, I came across this Extreme makeover - America's Image article from Jack Trout one of my [...]
The Brand Power of Storytelling
When I begin working with brands, one of the first things I ask them is to tell me their story. Here's a great Adweek article about the power of the narrative story. With the days of advertising interruptions dying, storytelling is a much needed difference maker. Creating a clear story [...]
Auto Industry Speeds Up Online Spending
I worked for several years in the early 80's in automotive marketing and still keep tabs on the industry. It's a fascinating one in which so many other industries are tied into it's success (oil, glass, rubber, electronics etc.,). It will be interesting to watch their increased marketing efforts online. [...]
50 Most Influential Brands
To celebrate its 50-year anniversary, the UK's Marketing Society launched 50 Golden Brands, that influenced each of the past 50 years. For example, 1959 was ruled the year of Barbie. '85 went to Microsoft, '88 to Nike, '01 to the iPod, and so on. All decisions are subject to change [...]