Buff Up Your Integrity
OK so I'm a business executive and a Gallup poll (see below) says I have an honesty and ethical rating of 12, and I'm an advertising practitioner with a 10 ranking!Knowing where you stand tells you a lot about the company you keep and gives you insight as to what [...]
Brands Need to Embrace Change
There's an old saying that goes, "The only thing that likes change is a wet baby!"There are a lot of crying wet babies out there among us today. I understand the many reasons why, but it's time we all get up and change our own diapers and stop looking for [...]
Welcome Back Tiger
Tiger Woods is back prowling the fairways and I'm as jacked as any golf fan!Tiger epitomizes all that's great in the brand of sports and most certainly exposes what's bad about it - and what might be wrong for your business too.This Wall Street Journal story states that according to [...]
The Transparency Bullet
What does is mean to be transparent? It's simple to understand, but is it easy for you to do it?Here's the bullet: Transparency means clear honest communications!P.S. How cool is this toaster?
Get Touchy Feely
I caught this article that discusses a study that states that if you let someone touch an item for a few seconds they're much more likely to buy it. I totally agree, because I've seen the touchy feely marketing strategy work great in automotive (test drives), bakeries (free samples), wireless [...]
Valentine's Day Loses Some Love
If this Valentine's Day is any indication, you can count on Holiday sales periods to under deliver the entire year because of these tough economic times we're all in. So, you'll need to amp up your holiday sales marketing planning because the same old same old is not going to [...]