News2017-10-08T16:30:56+00:00

Marketing Silver Bullets

By |February 5th, 2009|Categories: Brand Leadership, Strategy|

Earlier this week, I felt like shooting (even though I don't own a gun) that fat Groundhog Phil and his forecast of six more weeks of winter, but thought I should use my energy in a more productive fashion.So, as I move along in this Blog, from time to time [...]

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Top B2C ROI Tactics

By |February 4th, 2009|Categories: Email Marketing, ROMI, Search Engine Optimization & Marketing, Strategy|

I love the team at MarketingSherpa and have learned a great deal from them. Here's a good bench marking marketing chart to see what your fellow advertisers feel are the best ROI driving B2C tactics from Q4, 2008. The size of the bubbles represents their relative share of online budgets. [...]

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Groundhog Day Marketing Lessons

By |February 2nd, 2009|Categories: Holiday Marketing|

Holidays give brands a reason to hold sales, special events and other promotions.If you're a bit behind on your marketing calendar planning for 2009 or if the economy has upset it, start over with a new one focused on key traffic building holidays and give customers a fun reason to [...]

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Papa John's Million Dollar Mobile Sales

By |February 1st, 2009|Categories: Food and Drink, Mobile Marketing, Restaurants/Hospitality|

In late November , 2008 Papa John’s International Inc. (love their Web site) said it has surpassed $1 million in sales from mobile-phone Web orders since launching the technology in July. This amazing statistic proves that consumers are increasingly open to and using new tech Since 2001, Papa John's online [...]

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