I love the team at MarketingSherpa and have learned a great deal from them. Here's a good bench marking marketing chart to see what your fellow advertisers feel are the best ROI driving B2C tactics from Q4, 2008.

Marketingsherpa chart2

The size
of the bubbles represents their relative share of online budgets. House
email, SEO and paid search continue to enjoy the best ROI. Are you tracking?