If this Valentine's Day is any indication, you can count on Holiday sales periods to under deliver the entire year because of these tough economic times we're all in. So, you'll need to amp up your holiday sales marketing planning because the same old same old is not going to cut it.


Consumers plan to spend an average of $102.50 on Valentine’s
Day gifts and merchandise, down from last year’s $122.98 per person,
according to the National Retail Federation’s (NRF’s) “2009 Valentine’s Day Consumer Intentions and Actions” survey, conducted by BIGresearch.