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News - BrandMill
News2017-10-08T16:30:56+00:00

Be in a Class by Yourself

By |October 17th, 2009|Categories: Brand Leadership, Branding, Excellence, Featured, Leadership, Marketing Rock Star, Premium Brands, Strategy|

My father taught me a lot of things about life and a lot of what he told me about building my own brand can be applied to others and consumer and B2B brands alike. He introduced me to Rudyard Kipling's, If poem about "having Class" and with all of the [...]

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A Sign of Accomplishment

By |October 17th, 2009|Categories: Advertising, Branding, Cause Marketing, Current Affairs, Design, Excellence, Featured, Ideas, Marketing Execution, Merchandising, Product Marketing|

I was proud that Pittsburgh my hometown agreed host the recent G-20 Summit. I dig the fact that we were courageous to take a shot to do something remarkable. Time will tell if the city's investment was worth it - my gut says it was a good one.  [...]

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Assume the Position

By |October 6th, 2009|Categories: Brand Leadership, Branding, Featured|

I've been watching a ton of football games lately - love it! So glad the Pirates season is over! After watching my man Brett Favre rock the Packers defense all night long last night. I was thinking today about the brand positioning of NFL teams and I have to tell [...]

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Keurig Coffee Rocks

By |September 12th, 2009|Categories: Customer Loyalty, Customer Satisfaction, Customer Service Experience, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Marketing Execution, Product Marketing, Strategy, Word of Mouth Buzz|Tags: |

I've always loved Steve Jobs' famous quote about good design, "You know a design is good when you want to lick it!" And, when I saw my first Keurig Coffee Brewing System and used my first K-Cup, I became a lip smacking fool of a fan of their well designed [...]

Honor Flight Akron-Canton

By |August 27th, 2009|Categories: Featured Home|

Since 2005, the Honor Flight Network (http://www.honorflight.org) has had one simple goal in mind, to safely transport America's veterans for free to Washington, D.C. to visit those memorials dedicated to honor their service and sacrifices. Priority is given to World War II veterans – who are dying at a rate [...]

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Be an Economic Impact Player

By |August 25th, 2009|Categories: Featured, Trends, Uncategorized|Tags: |

How do your customers feel about the economy? A lot of what your customers are thinking can be influenced (up/down) by how you feel about the economy and what you plan to do about competing in it? Certainly these times are different and challenging, but if you're more than a [...]

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