Five Thanksgiving Inspired Brand Building Tips
Here are five ways to use this Thanksgiving holiday as inspiration to build a better brand for yourself and/or your company. For starters, take the word apart ‘Thanks’ and ‘Giving’ and use both themes as part of your marketing mission and messaging for the next 12 months – not just [...]
Brand Building In a New York Minute
I've posted in the past about how important speed is to your business success and it's never been more true in this always on 24/7 world we live in. To see real speed up close and personal, visit New York City as I did last week. The Big Apple has [...]
The Priory Hospitality Group
The Priory Hospitality Group (http://www.thepriory.com) properties consist of the Priory Hotel a 24-room European-style boutique hotel on Pittsburgh's North Shore rated the best in Pittsburgh by Zagat Survey® (fifth edition); Pittsburgh’s Grand Hall at the Priory (http://www.pittsburghsgrandhall.com) located adjacent to the hotel and situated in the former St. Mary’s German [...]
10 Profitable Groupon Marketing Tips
I've been a fan of Groupon since one of our Pittsburgh restaurant clients launched the city's first promotional campaign. And, I've become a bigger fan since other hospitality clients have achieved success and after discovering that Groupon founder Andrew Mason is a Pittsburgh (Mt. Lebanon) native - you go guy! [...]
How To Profitably Raise Your Prices
In your price increase or decrease discussions always remember this old marketing truism, “Price is only an issue in the absence of value!” In these tough economic times (and even in good times) so many of us are afraid to raise prices primarily because we know in our hearts that [...]
How to Improve Your Email Marketing Results
Email keeps rocking on as the killer app in online marketing (per DMA email's ROI is over $40 to $1), and I continue to be amazed that most brands don't take the time to refine and improve their email marketing efforts. So many of us are far too quick to [...]