The Powerful Nature of Words
Killer short film demonstrating the power of words. Sure wished we'd done this! The Power of Words
April Fool Barefoot Contessa
Over the years we've done a lot of hospitality marketing consulting and the first thing we study is how "hospitable" our clients are as well as their staff and their operating practices. And, if they're not hospitable we fix the situation immediately. No advertising is recommended, no one passes "GO" [...]
Justin Bieber is No Michael Jackson
He's simply Justin Bieber. I caught this Hollywood Reporter story announcing that, "Justin Bieber Tops Michael Jackson for U.S. Box Office Crown." Now, I like Justin Bieber and certainly this story is newsworthy, but stories like this lead people to think that he's on his way to being a better [...]
Five Marketing Lessons from Tornado Boy
Earlier this week on March 23, a devastating tornado swept through Hempfield Township (Greensburg), PA - a community about 40 miles east of Pittsburgh. Young 15-year-old Tyler Tubbs' first person account is now sweeping the internet with remixes and parodies. His video of the tornado has nearly 200K YouTube views [...]
You Need a Marketing Invention Factory
A little over a year ago, I toured the Fort Myers, FL winter estates of Thomas Edison and Henry Ford two of my favorite business heroes. Edison and Ford's fascinating friendship is a story of mutual admiration and a story of curiosity, experimentation, persistence, inventions, failures, achievements and brand legacies. [...]
Speak for Yourself
I've always been amazed (OK and maybe a little bit jealous) at the amount of money that brands dish out to celebrities to be their spokesperson/s. I've yet to see a demonstrative ROI case proving that a celebrity spokesperson contributed to a brand's success. Don't get me wrong, if a [...]