Truth and Love Always Win
In life as well as is in brand marketing - long-term - truth and love always win. On this solemn day of September 11 - the 10th anniversary of a day we Americans will never forget - I'm reminded of this truism and quote... When I despair, I remember that [...]
100 Social Media Marketing Listening Tools
My father told me many times when I was young that God game me two ears and one mouth for a reason…to listen! In my early days in marketing, while doing marketing research, I came across a great quote from Frederick the Great, “I can excuse being defeated but never [...]
Pirates Miss PNC Park Anniversary Tag
Your birthday. Your spouse's, kid's, parent's, grandparent's, brother's, sister's etc., birthdays. Your wedding anniversary and/or your parent's anniversary. The 4th of July - America's anniversary. All big time events and occasions to celebrate right? Well, as a 'homer' living in Pittsburgh, and as a professional marketer I'm baffled by the [...]
You Don't Need a Dog to Get Loyalty
And, you don't necessarily need a loyalty program for your business! I'm sure you've heard the an old saying, "If you want loyalty, buy a dog!" And, I agree! Working for years in retail marketing, I've never been able to wrap my head around the long term benefits of loyalty [...]
How to Build a Great Website for Less
That's less time, money and aggravation. Over 10 years ago, when I started to really delve into Website design it was nothing for even simple sites to easily cost five figures. Not today. Wordpress is the Best For Us I'm a huge Wordpress fan and it's hard to argue against [...]
Social Media is a Must for SMB Marketers
I stumbled across this article that proclaimed 'Social media not a 'must' for SMB marketers' and had to laugh. The research study the article references states that while 50% of their survey sample uses social media only 12% consider it necessary. The bizarre thing was that half of the SMBs [...]