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News2017-10-08T16:30:56+00:00

BrandMill Named Email Marketing All Star

By |April 2nd, 2012|Categories: Announcements, Awards, Brand Leadership, Email Marketing, Featured|Tags: |

It's always nice to receive recognition, but it's especially rewarding to earn a true performance award. That's why we're especially thrilled to be a two-time Constant Contact Email Marketing All Star. We earned the award by helping our client brands realize consistently high open rates greater than 25%, significant click [...]

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New Website to Help Reunite Ireland

By |March 18th, 2012|Categories: Announcements, Branding, Featured, Improve the World, Non Profit Marketing, Political Marketing, Web 3.0|Tags: |

For St. Patrick's Day, 2012 we launched a new Website for the Irish American Unity Conference. In addition, we revised their logo, launched a Facebook presence and coached them to continue their social media marketing initiatives. The IAUC is a nationwide, nonpartisan, nonsectarian, chapter-based human rights organization working for justice [...]

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No Luck of the Irish Needed for Great Websites

By |February 17th, 2012|Categories: Branding, Excellence, Featured, Food and Drink, Hospitality, Internet/Interactive Marketing, Public Relations, Restaurants/Hospitality, Social Media, Web Site Marketing|Tags: |

Just in time for the annual 'Season of St. Patrick' that starts March 1 - and for the 'Great Guinness Toast' that starts tonight at 11:00 p.m. at Irish Pubs throughout the world - we're proud to report that our launch of a new Website for our good friends at [...]

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The Marketing Man Who Hates Advertising

By |February 5th, 2012|Categories: Advertising, Analytics, Awards, Brand Leadership, Branding, Consumer Behavior, Featured, Holiday Marketing, Marketing Rock Star, Product Marketing, Restaurants/Hospitality, ROMI, Sales, Social Media, Television, Word of Mouth Buzz|Tags: |

The headline in this post comes from a comment that great client and friend of ours said about me a few years ago. And, he's repeated it to me on a few other occasions too. He said, "As someone who's been in marketing as long as you, why do you [...]

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Target's Super Black Friday Ad Campaign

By |November 28th, 2011|Categories: Advertising, Branding, Consumer Marketing, Experiential Marketing, Featured, Holiday Marketing, Marketing, Media, Promotions, Social Media, Strategy, Women, Word of Mouth Buzz|Tags: |

Kudos to Target and its Ad Agency Weiden + Kennedy for their spot on Black Friday advertising campaign featuring this overly excited and anxious shopping FANatic. And, file this effort in my "Darn I Wish I Did This Ad Campaign" folder. Target is using 5 spots from last year (why [...]

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