BrandMill Named Email Marketing All Star
It's always nice to receive recognition, but it's especially rewarding to earn a true performance award. That's why we're especially thrilled to be a two-time Constant Contact Email Marketing All Star. We earned the award by helping our client brands realize consistently high open rates greater than 25%, significant click [...]
New Website to Help Reunite Ireland
For St. Patrick's Day, 2012 we launched a new Website for the Irish American Unity Conference. In addition, we revised their logo, launched a Facebook presence and coached them to continue their social media marketing initiatives. The IAUC is a nationwide, nonpartisan, nonsectarian, chapter-based human rights organization working for justice [...]
No Luck of the Irish Needed for Great Websites
Just in time for the annual 'Season of St. Patrick' that starts March 1 - and for the 'Great Guinness Toast' that starts tonight at 11:00 p.m. at Irish Pubs throughout the world - we're proud to report that our launch of a new Website for our good friends at [...]
The Marketing Man Who Hates Advertising
The headline in this post comes from a comment that great client and friend of ours said about me a few years ago. And, he's repeated it to me on a few other occasions too. He said, "As someone who's been in marketing as long as you, why do you [...]
You Need to Go on a Digital Diet
Heading into last November, with 5,000+ emails in my inbox, and lots of projects in my queue (as a result of a successful year and great prospects for a banner year in 2012) I decided to go on a 'Digital Diet.' I'm happy to report that I'm still living and [...]
Target's Super Black Friday Ad Campaign
Kudos to Target and its Ad Agency Weiden + Kennedy for their spot on Black Friday advertising campaign featuring this overly excited and anxious shopping FANatic. And, file this effort in my "Darn I Wish I Did This Ad Campaign" folder. Target is using 5 spots from last year (why [...]