Slay Giants with Brand Building Exercises
In marketing circles today, all the rage is about being 'authentic' and 'transparent.' It's sad that we even have to discusstopics such as 'being real' because we should all be operating from our core. A big reason why open and honest relationships for people and brands are tough to engage [...]
60 Free Local Business Online Directories
A great profitable step to take on your way to total local market domination is to take advantage of all of the FREE and EASY ways to help customers find you. Forget the old days of advertising in the Yellow Pages with a 'big ad is better' mentality. If you're [...]
How to Think and Plan for Christmas in July
Did you notice the number of brands that celebrated promotions this month with a "Christmas in July' theme? Do you wish you planned earlier to tie-in to the Olympics in some way (e.g., hold an Olympic Sales Contest for your team) after seeing the barrage of Olympian marketing to date? [...]
How to Get Your Pricing Right
I've always been a big fan of Tom Peters of 'In Search of Excellence' fame and its because of him that I've studied McKinsey a ton. In fact, in many ways I've worked hard to build BrandMill as a mini marketing consulting model of the firm - and have always [...]
How to Build an Award Winning Press Kit
Many brands fail to take advantage building effective public relations into their marketing plans. If they do, a majority fail to execute. Take for example press kits to tell your unique story to the media. For as many years as I've been in the marketing profession, I'm still amazed at [...]
Have a Happy Father's Day Every Day
My father died in 1999 and not a day passes by without me thinking of him - he was the best - a good man - and he was my best friend. He might not be living, but he's not dead to me. He knew full well how much he [...]