News2017-10-08T16:30:56+00:00

Marketing Resolutions

By |February 29th, 2008|Categories: Internet/Interactive Marketing|

OK, so you made New Year's resolutions to lose weight, save money and be nicer more often and make more friends! And, as you approach the 3rd month of 2008, you realize that you're still a meatball, you're still living paycheck to paycheck and even your dog doesn't like you! [...]

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The End of Today's Advertising

By |February 27th, 2008|Categories: Advertising|

I stumbled upon this late 2007 release,  IBM Predicts the End of Advertising as We Know It. Great insight into the future where they forecast, "greater disruption for the advertising industry in the next five years than occurred in the previous 50." Hold on to your binky!It's all about targeted [...]

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Bigger Isn't Better

By |February 25th, 2008|Categories: Automotive, Marketing|

In mid February, GM posted a huge $38.7 Billion loss and offered lots of retirement packages.  Retirement packages? What about releasing some of the leaders? A big reason why General Motors does so poorly is that it is so "general." When was the last time you ever heard someone brag [...]

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Starbucks Closing for 3 Hours Tomorrow

By |February 25th, 2008|Categories: Brand Leadership, Branding, Customer Loyalty, Customer Service Experience, Restaurants/Hospitality, Strategy, Word of Mouth Buzz|

Tomorrow evening, starting at 5:30 p.m. local time, all of your favorite 7,000+ local U.S. Starbucks are closing for re-training. The average Barista receives 40 hours of training, but today's Starbucks is not the same as it was 10 years ago.  Management direction has been all over the place with [...]

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Amazon's Customer Experience Pays Off

By |February 17th, 2008|Categories: Customer Service Experience|

I'm a big Amazon fan and customer. And, I just read a NY Times article about Amazon's amazing growth (stock, sales, customer counts,  repeat purchases etc.,) which is in part due to Jeff Bezos' commitment to taking care of his customers and is desire to build a lasting company vs. [...]

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