Is a 5-Bladed Razor Necessary
In late February, the New York Times reported that Proctor & Gamble released the first Gillette five-blade razor for women and its biggest campaign for women since 2001 - a Goddess Campaign. What's next 6, 7 blades? Seems a bit much especially if you don;t cut back on other product [...]
How to Improve Your Web User Experience
A study by Forrester Research presented the results of 5,000 online consumers that were asked content and functionality they look for in a site. Here is a report on it by Research Recap. Here are some of the highlight: 64% want user ratings and reviews 61% desire special offers and [...]
Globalization 3.0
Loved this "12 Global Small Business Trend Watch" by Laurel Delaney. Check out Delaney's global marketing manifesto here. By the way, here is a good definition of the difference between international and global marketing.
Michael Dell On Social Media
Great interview conducted by interview Shel Israel author of Naked Conversations with Michael Dell about the importance and influence of blogs and social media. Dell encourages everyone to join the conversation, engage and bring the outside in to your company. Check out Shel's super Global Neighbourhoods Blog here.
World's Best Corporate Reputations
You know, your brand is not what YOU say you are, but rather what THEY say you are. Where do you think you rank in your industry, state, city, neighborhood or family? A good place to start is whare people think about your profession. This is a great old chart [...]
Napkin Ads
JI Worldwide has a cool new HD napkin-based ad program. The company prints ads on 5″ x 5″ commercial cocktail napkins; advertisers can print a different message on each of the napkin’s four square panels. Their distribution network includes 300 retailers in Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Houston, Las [...]