CMOs Climbing Corporate Ladder
This news from Brandweek is long overdue. It's all about accountability and building the business.
Word-of-Mouth Budgeting
Ketchum reports that in 2007, nearly 66 million adults have shared reviews and advice about products and services. And, 27 million will “exert influence” online, but less than a quarter (24 percent) of communicators have a word-of-mouth strategy in place. Don't overlook WOM in your budget and plans. Make an [...]
13 Tips For Effective Email Marketing
Nice little checklist here for effective email marketing. In short, be short, clear, to the point and meaningful - use common sense!
Who's Driving Customer Loyalty
Who's Got The Most Loyal Customers? In the automotive category: 1 Toyota 2 Mercedes/BMW (tie) 3 Honda 4 Nissan 5 Saab 6 Chevrolet 7 Jeep 8 Volkswagen 9 Hyundai 10 Chrysler/Volvo* (tie) 11 Ford 12 Kia 13 General Motors * First time on list Source: Brand Keys Customer Loyalty Engagement [...]
Chrysler to Cut Models
Interesting to note that Chrysler is cutting back on models. They're considering halving their line and pruning their dealer network. More brands would be wise to follow suit. What do you offer that's duplicating and/or draining your resources. How about doing fewer things, but doing them "remarkably" well! Analyze the [...]
Manage Your Online Brand
Here's a good source of tips to follow to manage your online brand from Chief Marketer.