10 Billion Online Videos Viewed
comScore Video Metrix service, reported that U.S. internet users viewed more than 10 billion online videos in February up 3% from January, but up 66% over last February, 2007. Wow!Google sites are first with nearly 3.6 billion - YouTube is at 96% of all of them. Nearly 135 million US [...]
Run Taste Tests
On April 7th, to promote its newest brew, Pike Place Roast, Starbucks gave out free coffee at all of its U.S. company-operated stores. It's the old "show and tell."Product sampling works in a Starbucks, CostCo, or your corner deli. Find a way to have your clients or prospects to "taste [...]
Hail the Power of Social Media
Hey, Social Media is not a gig that's a passing fad - you better get on the bus (Check out Marketing Charts). Recently, I was involved in a marketing a political point of view for a recent election. And, because we had set up a FaceBook profile a while ago [...]
Recession Marketing – It's a Good Thing
It's a great time to be in Marketing.Here is a very uplifting story from Jack Neff via AdAge.com.
TIE Marketing Roundtable
I was honored to represent the American Marketing Association - Pittsburgh Chapter and chair the Marketing Roundtable for TiE-Pittsburgh on April 9 at Carnegie Mellon University. John Foley of Information Week visited Pittsburgh from New York to attend our recent "Power Roundtable" event. John is their "Start Up City" editor. [...]
10% of Fortune 500 Have Blogs
Kodak recently named Jennifer Cisney Chief Blogger of "A Thousand Words" and "A Thousand Nerds" with the hopes of boosting the company's social media presence.About 10% of Fortune 500 companies have a Chief Blogger - do you? If not, why not? Better question - what are you waiting for?