Gandhi Marketing
I think we as Marketers, if we keep our hearts true to helping satisfy customer's needs in a positive way can make significant contributions to the world and why not? Shouldn't we all strive to make the world a better place because through our actions and be servant leaders? I'm [...]
Best Super Bowl Ad
Best Super Bowl Ad - courtesy of ETRADE - here.Click here for a quick report from Ad Rants. Will be interesting to see which campaign has the arms and legs to run for a few more months - my prediction - ETRADE's baby investor! Still have a hard time justifying [...]
How to Build Your Marketing Budget
I have loved the Marketing profession from the start. I began my Marketing career in the early ‘80s in Pittsburgh. And, I realized early on that if I was going to excel I needed to immerse myself in the discipline and knowledge of all of the marketing greats before me. [...]
How to Create Buzz for Your Brand
A client recently asked me, "How can we create more buzz for our brand?" "Do something buzzworthy," I replied. "That's the first most important step!" Are your products, services, ideas, employees buzzworthy? Are they authentic, truthful and make a discernible meaning? If not, why not and ask yourself how can [...]
How to Become a Powerful Brand
To know where you're going (or want to go) as a Marketer, it's helpful to know where you've been and where others have gone before you. Over the holidays and to date, I’ve been researching some new ways to profitably build my client’s brands this year and came across Millward [...]
Welcome
Welcome to my Blog. For the past few years as a Pittsburgh marketing consultant, I've run blog marketing workshops and seminars and launched blogs for several clients, and felt it's high time to "eat my own dog food!" So, what you'll discover at my BrandMill blog are thoughts, ideas, suggestions [...]