10 Steps for Success in a Down Economy
I know times are tough, but tough people succeed in tough times. And, I assure you that despite the times, Millionaires are being made - many self-made - every day! You can't control things that are out of your control, so let's work to control the things within your circle [...]
Opening Email
I'm always interested in finding out the best times to deploy email campaigns, but through much trial and error, I find that the earlier the better and the more value - the more meaningful the better. Here is some recent research about how frequently and where people open their email. [...]
Measuring PR Success
This recent article from Bulldog Reporter discusses the ultimate impact of Public Relations. Value varies, but most people prefer either "quality of completing objectives," and/or "delivery of key messages to target media." And, they should be meaningful, measurable and reasonable. We've done our share of great PR campaigns, but know [...]
Downturn Causes New Consumer Beliefs
A new study from Cramer-Krasselt finds that consumer buying behaviors are shifting in new ways."This downturn is like no other in generations," the agency notes in its study, "not because of its severity, but because it has given rise to a new set of consumer beliefs." It isn't just that [...]
MarketingSherpa's Viral Marketing Hall of Fame
Here is some viral marketing inspiration, from our good friend's at MarketingSherpa! Here are this year’s 2008 inductees into MarketingSherpa’s Viral Marketing Hall of Fame.
How to Save $3 Million Dollars
NBC is telling advertisers it will cost them $3 million just to get into the game -- for 30 seconds. Tell them thanks, but no thanks! Individual slots have sold at $3 million before, it's never been the starting point for negotiations. Anheuser-Busch, has already locked in a rate of [...]