Fallen Hero Fund For Pittsburgh Police Officers
This past Saturday people in Pittsburgh and throughout the nation were shocked to hear about the tragic senseless murders of three Pittsburgh Police Officers.Here is a recent story and related video. As an Easter offering, I would hope you consider offering a prayer or a donation to the: Pittsburgh Fallen [...]
Show And Tell Marketing
Life's a Pitch and Then You Buy!I enjoyed reading this article in the LA Times about Billy Mays whose loud, enthusiastic, direct response pitches for brands such as OxiClean, Kaboom and more have made this Pittsburgh native a millionaire and "the most successful direct-response salesman in TV history."As a marketer, [...]
Give Away Your Good Stuff
For a long time, I worked and played from the point of view that to get ahead in anything in life, you have to beat someone else at the game. And, while I achieved a lot of success with that strategy it became tiring and left me unfulfilled.However, over the [...]
Apple vs. Mac
While it's a bit too early to tell, this new campaign from Microsoft touting PCs vs Macs conjures up memories of Burger King's famous flame broiling vs. frying attack on McDonald's. See the commercial here: Three key points of portability, battery life and power resonate loud and clear by a [...]
Rebuild Brand Loyalty
The 2009 Brand Keys Loyalty Engagement Index - see awards here and press release here - show how critical it is for companies to prove value satisfaction (via key customer attributes, values and benefits such as quality merchandise/service, cool design and bulletproof warranties etc.,) to its clientele.Do you offer significant [...]
Be Generous
Many of us marketers are a selfish lot.We focus on short-term gains and treat our next client more important than an long time client who pays her bills on time. To be remarkable find ways to give generously to your clients and community - you'll reap what you sow in [...]