Do You Sell Black Cows
When I was a kid, my friends and I rarely had any money to spend on stuff like candy, pop and comic books at a little grocery store in called Luzier's in Westwood - the 28th Ward of Pittsburgh. However, from time to time, in our travels through people's backyards [...]
How About Some Provocative Cars Detroit
In the past few weeks/days, I read an article in Ad Age titled, What to Expect From Chrysler's Marketing Chief: Provocative Ads. And, an article in Automotive News titled, Chevy review is latest sign GM wants ads that provoke. Provocative ads aren't going to make Americans part with tens of [...]
Be a Marketing Giant Slayer
Michelangelo was a painter, sculptor and a poet - a Renaissance Marketing Rock Star Triple-Threat! I've been a big fan of Michelangelo's for years - so much so that printed on the back of my business card is one of his famous quotes to serve as a branding reminder, "I [...]
New Diamond Shreddies
It's all a matter of perspective. One person's garage sale is another person's treasure trove. This campaign for Shreddies is from last year, but I just came across it again. I love it. The ads feature comparisons between Post Shreddies and it's new Diamond Shreddies. Check out this Assembly Line [...]
Email Excellence
Most of the seminars and workshops I've given over the past year have dealt with improving Brand's Social Media Smarts. Many in my audience tend to gasp, yawn or say, "get on with it" when I open with the fact they they need to get better at executing email marketing. [...]
25+ Ways to be Classy
These days, people and brands that have Class are few and far between. My take is that having Class can help you build an incredibly successful personal and professional brand for not a lot of time or money. Here are 25 ways to be a classier brand. Be a nice, [...]