Great Package Design Sells
I'm looking forward to reading New Packaging Design by Janice Kirkpatrick (Laurence King, 192 pages, $35) after checking out its reference in Fast Company magazine today and the fact that German agency Jung von Matt's shopping bag design for Stop n' Grow (a German product that helps people to stop [...]
Monkey Business
I'm in the middle to late stages of marketing planning for several of our clients as well as for our own BrandMill brand for 2010. Throughout the past months and weeks, we've had lots of discussions about how to improve business and several times throughout the discourse we get hung [...]
Posterous is Stupendous
I first discovered Posterous through Steve Rubel (big fan) and recommend you try it on for size. Posterous is a new, dead simple, easy, sexy and free blogging platform. The "secret sauce" of Posterous is that it acts more like a Blog hub. Rather than trying to pull people back [...]
American Marketing Association – Pittsburgh Chapter
As president of the Pittsburgh American Marketing Association (http://www.amapittsburgh.org) for the 2007/08 season and members of the programming and communications teams, Stephen Wayhart led the 63 year old Chapter into the record books by building the largest membership of Pittsburgh marketing executives in its long history and achieved its highest [...]
One Page Case Studies
Throughout the early 80's as a Golden Flash undergraduate at Kent State University I mastered many a case study under the tutelage of Professors' Guinness and Jameson to name just a few, however in my last year I had a Marketing Case studies class that put me on the right [...]
Whiskey Rebellion II
We led the “Whiskey Rebellion II” marketing strategy and rebranding of the Friends Against Counterproductive Taxation (F.A.C.T.) (http://www.stopdrinktax.com) campaign to, “Axe the 10% Drink Tax”imposed by Allegheny County government on Pittsburgh area restaurants, taverns and banquet halls. We provided expert Web site, email marketing and analytics, Web 2.0 strategies and [...]