We led the “Whiskey Rebellion II” marketing strategy and rebranding of the Friends Against Counterproductive Taxation (F.A.C.T.) (http://www.stopdrinktax.com) campaign to, “Axe the 10% Drink Tax”imposed by Allegheny County government on Pittsburgh area restaurants, taverns and banquet halls.
We provided expert Web site, email marketing and analytics, Web 2.0 strategies and executions and Public Relations counsel which led to national media coverage by the Associated Press and Wall Street Journal and a ton of media coverage throughout the Pittsburgh region!
Our award winning and record breaking marketing effort helped F.A.C.T. collect over 40,000 signatures (nearly 2X required) for a ballot vote of the people – the largest collection of Referendum signatures in Allegheny County history!
And, BrandMill won a first place Marketer of the Year Award in the Hospitality, Entertainment, Sports category from the Pittsburgh American Marketing Association plus three first place Renaissance Awards (Best Public Affairs Campaign, Best Press Kit and Best Poster) from the Pittsburgh Public Relations Society of America!