Give the Finger Test to Your Work
A guy rushes into a hospital's emergency room with blood gushing out of an artery and close to death. A surgeon on call is immediately summoned and after taking a minute or two, puts his finger on the gusher, sews the guy up in 10 minutes and the patient is [...]
Erik Qualman's Social Media Revolution Part Deux
I'm a big fan of Erik Qualman and his Social Media Blog Socialnomics. He's helped me and my clients a ton. He's a smart guy - so smart that being a James Bond fan, I think I'll call him "Q." Q's Socialnomics the book is a great read too. And, [...]
How Do You Wow
In 20 days at noon, on July 2, 182½ days of the year will have elapsed and 182½ will remain before Jan 1, 2011. Now is a great time to take a hard look at your marketing systems to see what's working, what's not working, what needs to be improved [...]
$6 Google AdWords Campaign Lands Dream Job
For anyone looking for a new job (pay attention college grads) or trying to get that next big sale and running into a roadblock because you can't get the attention of a key decision maker, check out this brilliant job search strategy by copywriter Alec Brownstein. Brownstein used Google AdWords [...]
Hopeful Marketing Ideas to Help Homeless
One of the things that sickens and saddens me in homelessness. On a such special day as today - Mother's Day - where is our "mothering" skill when it comes to others - we're all connected aren't we? In this rich country of ours, these homelessness statistics are mind blowing [...]
25 Brand Marketing Lessons From My Mom
This weekend is always a great time for me, because it gives me extra time to truly pause and reflect on my super Mom - I adore her (same goes for my mother-in-law too) and am so very blessed to have her in my life. Now, I've always been a [...]