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News2017-10-08T16:30:56+00:00

Marketing a Homecoming Experience

By |October 11th, 2010|Categories: Brand Leadership, Branding, Consumer Marketing, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Marketing, Marketing Execution, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Strategy|Tags: |

I had a great time Saturday in Kent, Ohio visiting come great old college friends, going to the homecoming football game against Akron with my buddy Don and hitting Ray's Place - one of my favorite old haunts - it's truly a time machine! A lot of things [...]

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L.L. Bean's Powerful Guarantee

By |October 10th, 2010|Categories: Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Innovation, Marketing Execution, Product Marketing, Retail Marketing|Tags: |

Guaranteed. You have our word. How much clearer can you get? What a powerful customer service guarantee! Here's the body copy from L.L. Bean's Website: I've been a huge fan of L.L. Bean for years and became an even bigger fan last Friday. Last week, I was getting [...]

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How to Easily Win an Election

By |October 8th, 2010|Categories: Brand Leadership, Branding, Cause Marketing, Consumer Behavior, Featured, Political Marketing|Tags: |

Political campaigns fascinate me. I pay close attention to races to learn from their marketing triumphs and mistakes and to apply my education to help our clients. Brands can learn a great deal from political races. Like all businesses today, what's needed in Politics today is not more marketing, but [...]

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3 Secrets to Achieving Social Media Success

By |October 7th, 2010|Categories: Blogs, Brand Leadership, Branding, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Internet/Interactive Marketing, Marketing 3.0, Marketing Execution, Marketing Rock Star, Public Relations, Sales, Social Media, Strategy, Web 2.0, Web 3.0, Web/Tech, Word of Mouth Buzz|Tags: |

If you want to be a successful, profitable brand via Social Media Marketing, first remember one thing above all - it's not about the tools, so don't be one! The secrets to success in life and business are so basically simple (certainly putting them to practice requires focus, hard work [...]

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Social Media Marketing Presentation

By |October 5th, 2010|Categories: Brand Leadership, Consumer Marketing, Entrepreneurship, Excellence, Featured, Food and Drink, Hospitality, Internet/Interactive Marketing, Marketing, Marketing 3.0, Marketing Execution, Restaurants/Hospitality, Social Media, Strategy, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech|Tags: |

Yesterday, I was honored to give a Social Media Marketing presentation at the Pennsylvania Restaurant Association's Western Chapter's Harvest Your Profits Fall Summit (click here to download presentation). The presentation certainly had a restaurant, hospitality focus, but it's applicable to most any retail industry. Having worked in hospitality and restaurant [...]

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New iPad Wine List Rocks

By |September 30th, 2010|Categories: Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Featured Home, Featured Work, Food and Drink, Hospitality, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Merchandising, New Product Marketing, Premium Brands, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Search Engine Optimization & Marketing, Social Media, Strategy, Web 3.0, Web Site Marketing, Web/Tech|Tags: |

I got my new iPad back in May - a moment in time I'll always refer to as my "Christmas in May" and am having a love affair with it. Sure there are things about the iPad that I wished it had, but the positives outweigh the negatives. When I [...]

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