Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the Avada domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/wp-includes/functions.php on line 6121

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the fusion-builder domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/wp-includes/functions.php on line 6121
News - BrandMill
News2017-10-08T16:30:56+00:00

Marketing a Homecoming Experience

By |October 11th, 2010|Categories: Brand Leadership, Branding, Consumer Marketing, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Marketing, Marketing Execution, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Strategy|Tags: |

I had a great time Saturday in Kent, Ohio visiting come great old college friends, going to the homecoming football game against Akron with my buddy Don and hitting Ray's Place - one of my favorite old haunts - it's truly a time machine! A lot of things [...]

Comments Off on Marketing a Homecoming Experience

L.L. Bean's Powerful Guarantee

By |October 10th, 2010|Categories: Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Innovation, Marketing Execution, Product Marketing, Retail Marketing|Tags: |

Guaranteed. You have our word. How much clearer can you get? What a powerful customer service guarantee! Here's the body copy from L.L. Bean's Website: I've been a huge fan of L.L. Bean for years and became an even bigger fan last Friday. Last week, I was getting [...]

Comments Off on L.L. Bean's Powerful Guarantee

How to Easily Win an Election

By |October 8th, 2010|Categories: Brand Leadership, Branding, Cause Marketing, Consumer Behavior, Featured, Political Marketing|Tags: |

Political campaigns fascinate me. I pay close attention to races to learn from their marketing triumphs and mistakes and to apply my education to help our clients. Brands can learn a great deal from political races. Like all businesses today, what's needed in Politics today is not more marketing, but [...]

Comments Off on How to Easily Win an Election

3 Secrets to Achieving Social Media Success

By |October 7th, 2010|Categories: Blogs, Brand Leadership, Branding, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Internet/Interactive Marketing, Marketing 3.0, Marketing Execution, Marketing Rock Star, Public Relations, Sales, Social Media, Strategy, Web 2.0, Web 3.0, Web/Tech, Word of Mouth Buzz|Tags: |

If you want to be a successful, profitable brand via Social Media Marketing, first remember one thing above all - it's not about the tools, so don't be one! The secrets to success in life and business are so basically simple (certainly putting them to practice requires focus, hard work [...]

Comments Off on 3 Secrets to Achieving Social Media Success

Social Media Marketing Presentation

By |October 5th, 2010|Categories: Brand Leadership, Consumer Marketing, Entrepreneurship, Excellence, Featured, Food and Drink, Hospitality, Internet/Interactive Marketing, Marketing, Marketing 3.0, Marketing Execution, Restaurants/Hospitality, Social Media, Strategy, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech|Tags: |

Yesterday, I was honored to give a Social Media Marketing presentation at the Pennsylvania Restaurant Association's Western Chapter's Harvest Your Profits Fall Summit (click here to download presentation). The presentation certainly had a restaurant, hospitality focus, but it's applicable to most any retail industry. Having worked in hospitality and restaurant [...]

Comments Off on Social Media Marketing Presentation

New iPad Wine List Rocks

By |September 30th, 2010|Categories: Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Featured Home, Featured Work, Food and Drink, Hospitality, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Merchandising, New Product Marketing, Premium Brands, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Search Engine Optimization & Marketing, Social Media, Strategy, Web 3.0, Web Site Marketing, Web/Tech|Tags: |

I got my new iPad back in May - a moment in time I'll always refer to as my "Christmas in May" and am having a love affair with it. Sure there are things about the iPad that I wished it had, but the positives outweigh the negatives. When I [...]

Comments Off on New iPad Wine List Rocks
Go to Top