Marketing a Homecoming Experience
I had a great time Saturday in Kent, Ohio visiting come great old college friends, going to the homecoming football game against Akron with my buddy Don and hitting Ray's Place - one of my favorite old haunts - it's truly a time machine! A lot of things [...]
L.L. Bean's Powerful Guarantee
Guaranteed. You have our word. How much clearer can you get? What a powerful customer service guarantee! Here's the body copy from L.L. Bean's Website: I've been a huge fan of L.L. Bean for years and became an even bigger fan last Friday. Last week, I was getting [...]
How to Easily Win an Election
Political campaigns fascinate me. I pay close attention to races to learn from their marketing triumphs and mistakes and to apply my education to help our clients. Brands can learn a great deal from political races. Like all businesses today, what's needed in Politics today is not more marketing, but [...]
3 Secrets to Achieving Social Media Success
If you want to be a successful, profitable brand via Social Media Marketing, first remember one thing above all - it's not about the tools, so don't be one! The secrets to success in life and business are so basically simple (certainly putting them to practice requires focus, hard work [...]
Social Media Marketing Presentation
Yesterday, I was honored to give a Social Media Marketing presentation at the Pennsylvania Restaurant Association's Western Chapter's Harvest Your Profits Fall Summit (click here to download presentation). The presentation certainly had a restaurant, hospitality focus, but it's applicable to most any retail industry. Having worked in hospitality and restaurant [...]
New iPad Wine List Rocks
I got my new iPad back in May - a moment in time I'll always refer to as my "Christmas in May" and am having a love affair with it. Sure there are things about the iPad that I wished it had, but the positives outweigh the negatives. When I [...]