These days you hear a ton about Cause Branding and Marketing and about authenticity and transparency in brand messaging.
Well, to see it first hand, check out this interview we set up for our friends at Light of Life Rescue Mission and good friend, former Pittsburgh Steeler and broadcaster Tunch Ilkin.
It’s easy to see how Tunch and Beth’s passion for the Mission enables it to attract volunteers and donors who help its staff make miracles happen every day by getting homeless men and women back on to bright path of recovery.
Net – it’s easy to ‘sell’ when you believe in your product and what you’re doing!
If you’d like to participate in Tunch & Wolf’s 9th Annual Walk for the Homeless on Saturday, May 9th, click here for more information.
Remember,when you light a lamp for someone else, you brighten your path too!
