When was the last time you were truly ‘WOWED?”
I bet you remember the moment because it probably doesn’t happen to you often. And, I’ll bet you’ll agree with me that there’s a depressing lack of “WOW” in the world today!
Merely doing satisfactory things for satisfied customers, friends or family is a ‘greens fee’ today.
And sadly, the majority of us do not.
We do the least required to get along and wake up wondering why our relationships ended. I suggest that a lot of relationships break up because of a lack of wow and mutual appreciation.
How do you wow?
I find that it’s best for me to practice and plan to wow. What works best for me, is to bake a little wow into my marketing processes so I don’t forget about how to wow. That is, I work hard to review my tasks in front of and behind me, to see if I have any wow opportunities and then take steps to take advantage of them.
- Say “yes” often
- Guarantee results
- Be quick to respond
- Inspire others to action
- Be kind, nice and courteous
- Add value to someone’s life
- Smile and maintain eye contact
- Find ways to surprise and delight
- Send handwritten thank you cards
- Offer options instead of mandatories
- Anticipate others needs and satisfy them
- Provide individualized customer service
- Be in the moment, focused and actively listen
- Write notes when taking input and directions
- Have manners – say ‘’please” and “thank you’
- Be enthusiastic, optimistic, happy and pleasant
- Be sincerely grateful and humble with your successes
- Prove your concern with an exacting attention to detail
- Be welcoming, approachable, reachable and hospitable
- Follow-up regularly to build relationships – reach out first
- Be organized, clean and stress free – a welcome, caring refuge
- Reward friendship and loyalty with unexpected acts of added value
- Get feedback after your actions and provide service “after the sale”
- Find out what’s been bothering someone and customize your solution
- Be calm, understanding and accept responsibility when you fail or lose
- Do ‘remark’able signature work with the basics and in any encounter
- Be trustworthy – keep your promises and respect others in their absence
- Keep your promises – in fact, underpromise and overdeliver
- Freely share insight and knowledge
- Always follow the “Golden Rule”
Do you have any to add?
I’m far from perfect, that’s why lists like these help me. Try just 2 or 3 this week and I’ll bet you’ll see an immediate positive impact in your relationships.
Sure, these wow tips might be common, but like most common things they work and they’re easily overlooked, forgotten and opportunities become lost.
Remember…“To do a common thing, uncommonly well, brings success.” – Henry John Heinz – yeah…that Heinz!