Begin With an End in Mind
Years ago, I became a disciple of Stephen Covey's teachings in 7 Habits of Highly Successful People. In his Blog, Dr. Covey reveals that if he had to choose one habit that's more important that all of the rest - recognizing that all of the habits are inter-related - he [...]
Do Better by Doing Good
Check out what restaurant's like Applebee's, Golden Corral and McCormick & Schmicks, Outback Steakhouse and others are doing to honor our awesome Veterans on Veterans Day. A few weeks ago, one of my clients, The Priory Hospitality Group honored veterans of the Afghan and Iraqi wars a FREE Winter White [...]
Don't Serve Pepsi-Cola
I never quite left the restaurant marketing industry, but over the past few 18 months, I've jumped back into it head first. I'm loving every minute of it too. I'm blessed to work with some great clients from first rate hospitality companies, to white table cloth power lunch places to [...]
Serve Polenta Ditch the Mush
There's something to be said about what's in a name when you're marketing products. There's a lot to it especially if you're discussing boiled cornmeal. When I was little boy growing up in a loving family, but during financially struggling times, my mother (who is an awesome cook) would make [...]
Only 25% Manage Marketing Well
So, are you in the 25% or 75% bunch? I'm all for innovation, but if you cannot execute the best innovation in the world won't save you. You need to work on being a better YOU! According to a survey by market research firm Chadwick Martin Bailey and marketing consultancy [...]
Great Design Sells Period
Did you know that a three-year study of more than 40 Fortune 500 companies by the research firm Peer Insight found that companies focused on customer-experience design outperformed the S&P 500 by a 10-to-1 margin from 2000 to 2005? Do you still think great design doesn't matter in this ROI [...]