Reset Your Recessionary Mindset
In my 25+ year professional life, I've survived, thrived and worked through four global recessions. And, I am now working through my third U.S. recession and about seven periods of negative economic growth over one fiscal quarter or more. I'm alive, enjoying my life and generally O.K. but certainly my [...]
Marketing Mantras, Mission Statements
When I worked for a few major Fortune 500 brands, I hated this time of the year for this was when we'd be either writing or rewriting our Corporate Mission Statement. Mission Statements to me lack passion, try to cover too much ground, use senseless $10 words and no one [...]
Make a Rule to Break Stupid Rules
I recently went on a golf vacation with my two brothers - both celebrating a 50 and 53 birthday. Not really on a hard and fast budget, we were looking to play as many fun, attractive and challenging courses as we could in our limited time together. In the pro [...]
Why Southwest Airlines Rocks
Sometimes I think marketing is a pretty easy business. Do right by your customers and they'll do right by you - follow the Golden Rule. One company that makes a hard business look easy and that rocks my marketing world is Southwest Airlines. Since 1999, Southwest's domestic market share has [...]
Do Better in Google with WordPress
Throughout the year, I've been using WordPress more and more to build a variety of Web sites and have been super impressed with it. Not only is WordPress easy to use for non-programmers, but it is so search engine friendly that my clients have easily realized double and triple digit [...]
The Fast Eat the Slow
As a follow-up to my recent "Darwinian Marketing" post, I want to emphasize that successful people will not only be the ones who can most easily adapt to change, but they will most likely be faster than their competitors. That's right. In today's economy and for as far as I [...]