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News - BrandMill
News2017-10-08T16:30:56+00:00

Top Ten Consumer Trends for 2010

By |January 11th, 2010|Categories: Brand Leadership, Branding, Experiential Marketing, Featured, Green Marketing, Innovation, Internet/Interactive Marketing, Marketing, Mobile Marketing, Trends, Web 3.0, Web Site Marketing, Web/Tech|Tags: |

Back in June, 2009 I presented my Top Ten Consumer Trends for 2010 at Duquesne University's 11th Annual Entrepreneur Growth Conference in Pittsburgh. I still believe these trends are on track, but I also believe in Pittsburgh-based Heinz Chairman and CEO William Johnson's view that the he sees a long-lasting [...]

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Panera Bread's Success Keeps Rising

By |December 29th, 2009|Categories: Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Innovation, Leadership, Marketing, Marketing Execution, New Product Marketing, Premium Brands, Pricing, Restaurants/Hospitality, Strategy|Tags: |

I loved reading this recent Time Magazine article about the raging success of Panera Bread company and its various reasons for success despite the tough economy. I've been a big fan since I walked into my first Panera store about 9 years ago. Panera stock is up 26% this year [...]

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You Miss 100 Percent of the Shots You Never Take

By |December 29th, 2009|Categories: Analytics, Brand Leadership, Entrepreneurship, Excellence, Featured, Marketing Execution, Startups, Strategy, Word of Mouth Buzz|Tags: |

Hockey great Wayne Gretzky is credited with the quote, "You miss 100% of the shots you never take." It's a good quote to keep in mind as you enter the New Year - and I believe it rings true for all of us. In fact, this police sketch of a [...]

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Merry Christmas

By |December 25th, 2009|Categories: Featured|

Today and every day, all of us at BrandMill wish you and your family and friends the peace and goodwill of this very special season. If you're still looking for a last minute Christmas gift for someone, consider these suggestions from author Oren Arnold: To your enemy, forgiveness. To an [...]

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BrandMill Campaign Helps Priory Hospitality Group Win Pittsburgh's Grand Marketer of the Year Award from American Marketing Association

By |December 15th, 2009|Categories: Advertising, Announcements, Awards, Brand Leadership, Branding, Consumer Marketing, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Holiday Marketing, Ideas, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Strategy, Women, Word of Mouth Buzz|Tags: |

For the second consecutive year, a BrandMill marketing campaign has helped a client become a Marketer of the Year recognized by the Pittsburgh American Marketing Association. However, this year's recognition is extra special because BrandMill client, the Priory Hospitality Group took home first prize honors as Pittsburgh's Grand Marketer of [...]

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15 Branding Lessons from the Salvation Army

By |December 13th, 2009|Categories: Brand Leadership, Branding, Cause Marketing, Excellence, Featured, Holiday Marketing, Improve the World, Leadership, Marketing Rock Star, Non Profit Marketing, Religion, Social Media, Web 2.0|Tags: |

You may complain every so often about the number of competitors you face, but consider yourself lucky you don't work in the competitive nonprofit world. I know, with this economy, you sometimes feel you are a nonprofit...but that's beside the point. There are over 1,000,000 charities throughout the U.S. - [...]

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