My Sorry Chat with Comcast
For the past few weeks, my office internet speed has been giving me fits. My connection speed at times has fluctuated from its top speed (yes - I pay extra for a faster connection) to as slow as dial-up (I have an on screen monitor) and has disconnected my staff [...]
Serenity Now Marketing
This past July 2, 2010 at noon, 182½ days of the effectively elapsed meaning that half of the year was over and I could look forward to a fulfilling rest of the year. To kick off my "2010 second act" I decided to go on a media fast...well, more like [...]
How to Get People to Join Your Cause or Brand
There's an old saying in cause marketing which is, "People don't join causes, people join people with causes." That is, if you're a good friend of mine, and if I'm stricken with cancer and involved with one the American Cancer Society's initiatives such as Relay for Life, chances are you [...]
A Renaissance in Marketing is Needed
A Renaissance in Marketing is needed today..a rebirth! When the Renaissance swept through Europe from the 14th to the 17th centuries, scholars followed the humanist method in study searching for realism and human emotion in art. And, today we marketers could learn a great deal from those old Renaissance scholars. [...]
Trusted Word of Mouth Packs 50X More Punch
...than lower level recommendations and these trusted sources are typically friends or family members., reports McKinsey. Three key telegrams from McKinsey's word of mouth report are that WOM recommendations drive 20% to 50% of all purchases; influentials make up about 9% of the population and drive about 3X more WOM; [...]
Marketing 3.0 – Kotler's New Values Based Model
Since graduating from college, I voraciously read a new marketing book every 10 days and in my library you'll find several books by the father of modern day marketing Philip Kotler. What I love about the guy is that even though his book Marketing Management: Analysis, Planning, Implementation and Control, [...]