Always Aim to be the Best
We work with clients of all shapes and sizes - from struggling start up moms and pops to thriving market dominating multi-million dollar enterprises. Recently, we were blessed to be introduced to Steve and Jen MacBride, a young married couple and co-owner/operators of The Archer's Edge (TAE) in Oakdale, PA. [...]
9.12 Marketing Lessons
Today marks a special day for all Americans, the 9th anniversary of 9.11. This year, this special day of reflection has been marked by toxic amount of hate and anger. It seems to have started with the Islamic mosque that's planned to be built near Ground Zero in New York [...]
Why Burger King Will Never Beat McDonald's
As a former McDonald's marketing guy, I pay attention to references of the so-called "burger wars" - as some people still call them - but please they've been over for years! I ask you, "Is it really a war when the number one kid on the block - [...]
60 Twitter Tools to Track Tweets
One of the great things about the Internet is how many good natured folks freely offer the fruits of their labor to help others - albeit total strangers. We've been working with several clients to bake in and build their tweeting efforts into a more comprehensive communications platform and came [...]
The Marketing Lessons of Politics
Did you catch this article, Grim Voter Mood Turns Grimmer - Pessimism Rises on Economy and War; Bad Reviews for Both Democrats and GOP in last week's Wall Street Journal? No one likes either party and is sick of all politicians. Nothing new here. However, if I were running for [...]
You Can't Make Friends in a Crisis
In business life as in your personal life you're going to screw up. It's a given. You're going to fail. You're going to miss a detail, break a commitment and not keep a promise. Deliberate or not, you're going to blow it some day, some how, some way. It's bound [...]