There are quite a few marketing lessons you can learn from the USA Presidential election race.For example, how to improve your ‘likeability’ can get you elected and/or have someone repeatedly buy from you.Likeability is defined as, ‘The property that makes a person or brand likeable, that allows them to be liked.’
Trust and proof that you can deliver on your promises is #1, but all things being equal – especially when you compete in an industry with lots of alternatives – likeability is a key for brands to breakthrough the clutter.
Here are 10 ways to improve your likeability factor
- Be nice, kind and considerate
- Be giving and help others selflessly
- Be happy, positive and optimistic
- Be complimentary
- Be passionate and have empathy
- Be humble
- Actively listen
- Have good manners,
- Control your emotions
- Follow the ‘Golden Rule’
