In our client strategy sessions, we always discuss “How to deliver a ‘WOW'” because most brands don’t take the time to think how they can create brand buzz – or, believe they can!
Every brand has a ‘WOW” within them – cost effective ones to be nurtured with thought and care – that will effectively separate themselves from their competitors and carve out a unique branded value proposition, awareness etc.
For example, here’s a ‘WOW’ case study right in our own backyard by a small family owned window cleaning company based in Pittsburgh.
Their idea is a cool and commendable story. The idea was a simple lift of one that a firm executed in another country.
This simple ‘WOW’ paid off big time too. The brand made a more favorable impression with clients, prospects, employees and for its potential little customers that will last a lifetime. In addition, this ‘WOW’ landed the company and its owners on the front page of Pittsburgh’s major daily papers, 6PM and 11PM TV news and more. Do you have a ‘WOW’ cooking NOW? If not, why not? You can do it and get people buzzing about your brand!
