PapaJohn's.com Over $1 Billion
Mama Mia!In early May, PapaJohns.com reported that it blew by the one billion mark and expects to hit two billion in less than three years! Since 2001 online sales have grown more than 50% each year hitting nearly $400 million in 2007. Over 20% of its sales come online or [...]
I'd Love to Work with Clive Davis
Vince Bucci/Getty ImagesThis New York Times article, review the crazy world of music where a 50+ year hitmaker such as Clive Davis was pushed aside. The announcement surprised many in the music industry, as Mr. Davis, who has survived several executive suite setbacks only to rise again in a career [...]
Hallmark Recordable Mother's Day Cards
I gave my Mom one of Hallmark's recordable greeting cards for Mother's Day - a week early today on May 4th. She loved it. To fight e-cards, Hallmark launched a whole big line of these recordable greeting cards which have a 10-second message on a computer chip embedded in the [...]
Big Mac's Mobile Marketing Test
McDonald’s has been testing mobile coupons in dialing up mobile coupons in Utah, Wyoming and Nevada in April. Customers can get one of their new iced coffees for free when they use a Cellfire mobile coupon at participating stores. If it proves easy to use and people can save money, [...]
Forrester Says Web 2.0 Smoking Hot
I've been a big fan of Forrester Research for years and they're pretty spot on with their projections in the Internet Marketing space. So, when Forrester reports that spending on Web 2.0 stuff such as blogs, wikis, mashups, widgets, social networks and RSS will grow rapidly – 43% a year [...]
Social Marketing Will Nearly Double To $2B+
My great resource partner, eMarketer reports that social marketing is expected to reach $1.2 billion in 2007 - the majority on America. Brands are expected to spend $1.6B+ in 2008 with MySpace and Facebook accounting for most of the advertising. YOI! Some more metrics: About 40% of the US pop [...]