Letterman Rails Against McCain
During the recent "to do" in Washington surrounding the recent Economic Bailout, John McCain who was set to appear on the Late Show with David Letterman, said he had to get back to D.C.. because he was suspending his campaign to work on the bailout. McCain bailed on Dave, only [...]
New Dollar Bill
After yesterday's defeat of Congress' proposal to bailout the economy, ever the marketer, the U.S. Mint released a new dollar bill reflective of the times! After I catch my breath and figure out what to do with my shrinking portfolio, I'll check back in with a few thoughts about how [...]
Pizza Hut's Killer New Pasta Line
Due to the success of its Tuscani Pastas line, Pizza Hut is released a new, kid-friendlier pasta item just in time for back-to-school: Premium Bacon Mac 'N Cheese. Check out the news here. Mom and Pop Pizza Shops and casual Italian dining restaurants better be on the look-out, because the [...]
Brand USA Ranked 7th
I'm sick! We're #7! Not something you want to have printed on a T-Shirt. Don't get me wrong, I love the USA and what we attempt to stand for, but know we are not even close to performing at our full potential. Certainly we need better leadership, but it all [...]
Customer Satisfaction Trends
Do you measure customer satisfaction other than simply tracking sales? If you do, how do you do it? American customer satisfaction declined in the second quarter of 2008 with no reasonable momentum according to the American Customer Satisfaction Index (ACSI) from the University of Michigan's National Quality Research Center, writes [...]
Be More Than Green
Going green may be the politically correct way to go but according to a recent study from Yankelovich, marketers need to do more than advertise their green products because consumers still aren't buying green simply because the product is green. Only about one-third of consumers surveyed felt "much more concerned" [...]