During the recent "to do" in Washington surrounding the recent Economic Bailout, John McCain who was set to appear on the Late Show with David Letterman, said he had to get back to D.C.. because he was suspending his campaign to work on the bailout.
McCain bailed on Dave, only to appear with Katie Couric!
Dave busted him, and here’s a YouTube video with nearly 3 million views (for a quicker view – FFWD to 7:00 minutes in) to show what can happen to you and/or your brand when you’re untruthful!
It’s kind of neat how citizens can help you – in this case CBS – push your brand forward if you let them.
Just goes to show you that big brands like McCain 2008, make serious goofs!
You can go along way by being truthful, and authentic.
If McCain simply called Dave to say he could not make it, had to meet with Couric and would make it up to him, do you think Dave would have lampooned him?
I bet not.