Idlewild & SoakZone is the Best Children’s Park in the World
Idlewild & SoakZone wins 8th Consecutive Golden Ticket for Best Children's Park in the World! Congratulations to our client Idlewild & SoakZone amusement park (our client for nearly 15 years) and good friends there who recently won another highly coveted GOLD TICKET for being recognized as the "Best Children's Park [...]
Advertisers are the Real Super Bowl Losers
The Carolina Panthers weren't the only losers in Super Bowl 50. Once again, the marketing profession lost! As football fans and fans of our marketing profession, you may think that we were excited about seeing all of the $500,000+ (add in a million more for production, time, distraction from other [...]
The Priory Hotel offers one-of-a-kind experience
Many thanks to Neil Strebig of The Northside Chronicle in Pittsburgh for this wonderful article we set up for our client The Priory Hotel. This article pretty much covers all that we advise to our clients to be successful to help them to profitable build sales. In short, The Priory [...]
New I.C. Light Pittsburgh Pirates Collector Cans
With the Pirates home opener less than 30 days away, fans can do a little pre-season training of their own! Our client Pittsburgh Brewing Company, just released the first of three Pittsburgh Pirates-themed I.C. Light Collector Series Beer Cans – the "Retro – Handsome Jolly Roger" can is on sale [...]
How to Become a Marketing Rock Star
BrandMill's Managing Partner Stephen Wayhart recently gave a branding seminar to clients of Clarion University's Small Business Development Center. In his one hour seminar to 50+ SBDC clients, Wayhart used Rock and Roll legends such as the Beatles, the Rolling Stones, U2, Jimi Hendrix and more in a metaphorical lesson [...]
Passenger Vessel Association Keynote
BrandMill's Managing Partner Stephen Wayhart was honored to present to over 100 members of the Passenger Vessel Association of America at their annual PVA Convention at Maritrends in Long Beach, CA. Our friends from Pittsburgh's famous Gateway Clipper Fleet recommended us to talk about "How to Price for Profit." Wayhart's [...]