Entrepreneurs Arise
Inspiring Podcast from the Economist about Entrepreneurship during recessionary times. Adrian Wooldridge will lift your spirits onward and upward!
Death By Random Acts of Marketing
A few weeks back, I caught this CMO Council article, Global Marketing is Today's Most Complex and Challenges Business Operational Unit and told my small to medium sized clients to not worry so much because the big boys and girls have many of the same marketing issues they are facing.CMOs [...]
Cause Marketing at P&G
I've always believed that you can be good by doing good works for others. However, to be REALLY GOOD or GREAT, doing good for others for free or nearly free can accelerate the process. I've always been heavily involved in donating to and raising money for non profits such as [...]
Traditional Branding is Broken
My clients and I didn't need to read this research to know that traditional branding is broken.It's been broken for some time.Marketing ROI scrutiny has been around for years, but it has truly come under a microscope during these tough economic times.Instead of retrenching, you simply need to work a [...]
Best Blogs 2009
If you're a Blogger or thinking about launching one, study these Top 25 Blogs of 2009.And, check out the Ad Age Power 150.
3 Keys to Success
Get greater returns by doing a few things well!In 2009, my whole personal marketing mantra has been, "Do less but better!"In a rash of recent new business discussions with potential clients, I've noticed a great deal of poor or no marketing planning and in some instances no marketing plan at [...]