Jon Stewart Rails On Twitter
My jury is still out on Twitter (even though I tweet - follow me in twitterland here - http://twitter.com/wayhart) because of the immense "time suck" so many social media platforms take and it seems as though we Brands go from the newest latest and greatest without mastering or at least [...]
What's in it for your customer
Face it. You are a selfish, self-centered son-of-a-gun. And, so is your customer. The majority of your thoughts every day surround you and are about you. Thoughts like, "What's in it for me (WIIFM)?" And, "How can I benefit from purchasing Brand X?" You're consumed by the very thought of [...]
Authentic Storytelling at its Finest
This video tells it all. Be prepared to be wowed by singer Susan Boyle on Britain's Got Talent 2009.
Burger King Marketing Hacks
Have you seen this disgusting, stupid and terribly weak ad from Burger King? Whoever approved this ad (from BK and Nickelodeon) should be fired and whatever Agency team produced this ad should be fired too - they're an insult to my industry. Of course, there have been a ton of [...]
Kerrygold Cheese and Butter
If you're one of the tens of thousands of people who visit Costco on weekends and like cheese as much as I do, check out this Web site from Kerrygold, read here about how their unique cheese and butter is made and I'll bet you buy some. Ireland's Kerrygold beautifully [...]
A Big Fan of TED
I've been a big fan of TED for a long time and have always gleaned incredible insight from their many and varied expert speakers and encourage you to check it out. TED stands for Technology, Entertainment, Design and began in 1984 as a conference bringing together people from those three [...]