Better Email Marketing
For the past few years, our clients have continued to embrace email marketing and have gotten pretty sophisticated using it by adding video, sub-segmentation strategies, editorial calendars and much more. Because of the affordability and relative ease of use of email service technologies, I'm sure you've witnessed how much more [...]
One Page Marketing Plan
OK, six months to go before we turn to a New Year. It's a great time to honestly evaluate where you are with your business, your health, wealth, and happiness. So what's your blueprint of success for the rest of the year? Your new blueprint could quite possibly be the [...]
Happy Memorial Day
May God bless America, our veterans (alive and who are no longer with us) and our troops. Sing it Brother Ray and may God bless you too.
Sorry, I Don't Eat Meat
What? For years, I've done my share of restaurant and hospitality marketing. Time and again where I always start with my consulting approach is to conduct and marketing audit questioning the core brand message and sales and service issues within the restaurant's four walls. I've been in many restaurants - [...]
Character is a Killer App
The more I study social media marketing, the more I'm convinced that Brands looking to profitably grow need to be remarkable and have tremendous character and integrity. It's disappointing to see that so many experts who write and lecture about SMM fail to warn Brands that there are no shortcuts. [...]
Social Media Marketing Presentation for the York County Chamber of Commerce Business & Technology Expo
Yesterday, I had a terrific time meeting some fun and fascinating people at the York County Chamber of Commerce's Business and Technology Expo in York, PA. What a great event! It was motivating for me to see so many enthusiastic people promoting their businesses (100+ exhibitors) and basically saying, "To [...]