For the past few years, our clients have continued to embrace email marketing and have gotten pretty sophisticated using it by adding video, sub-segmentation strategies, editorial calendars and much more.
Because of the affordability and relative ease of use of email service technologies, I’m sure you’ve witnessed how much more “stuff” you get pounded with from familiar and unfamiliar brands.
And, it’s amazing to me how marketers who care for their brands so well in traditional media slap just about any old copy and creative into an email and batch and blast it! Many SMEs and large brand emails alike take on the look of a “ransom note” with multiple fonts and typefaces too.
It’s sinful for brands to be lazy marketers with email marketing when it is one of the easiest (if not the easiest) channels to target the right message at the right time to the right audience.
As this chart points out, we – YOU – can all improve our email marketing through better list segmentation, using relevant copy and by deploying campaigns in a rhythmic cycle from a respected, familiar person/firm.