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News2017-10-08T16:30:56+00:00

Canonsburg's Candy Man Frank Sarris

By |March 4th, 2010|Categories: Brand Leadership, Entrepreneurship, Excellence, Featured, Food and Drink|Tags: |

A local Pittsburgh area marketing hero of mine passed away earlier this week Frank Sarris, founder and owner of Sarris Candies of Canonsburg, PA. Here was a remarkable man who was dedicated to his business, community and family and did it all successfully and with class. We can all use [...]

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Dominos Calls Baby Ugly and Doubles Profits

By |March 3rd, 2010|Categories: Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Innovation, Marketing, Marketing Execution, New Product Marketing, Product Marketing, Public Relations, Restaurants/Hospitality, Retail Marketing, Sales, Strategy, Word of Mouth Buzz|Tags: |

As a brand marketing consultancy, people pay us to, "call their baby ugly" and discover profitable ways to make it more attractive. It's not an easy thing to do, especially when the business owners or leaders you're consulting with happen to be the ones who gave birth to the baby [...]

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11 Ways to Think Better

By |February 28th, 2010|Categories: Brand Leadership, Design, Entrepreneurship, Excellence, Featured, Ideas, Innovation, Leadership, Marketing Execution, New Product Marketing, Strategy, Uncategorized|Tags: |

It seems to me that over the past few years, many of us have veered far away from sound thinking.  Not just strategic thinking - simple common sense thinking too - and just about all other kinds of thinking in between. I've always been one to strive for better ways [...]

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Irish Asked to Boycott Denny's

By |February 27th, 2010|Categories: Advertising, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Excellence, Featured, Food and Drink, Marketing, Marketing Execution, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Strategy, Target Marketing, Word of Mouth Buzz|Tags: |

File this Blog post in your, "What were they thinking" folder! From very reliable and ticked off sources, I understand that Denny's restaurants have been airing a disrespectful television commercial degrading the Irish by offering unlimited pancakes or fries in celebration of the ending of the Irish Famine. Mama Mia! [...]

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Banned for Bad Tipping

By |February 26th, 2010|Categories: Analytics, Brand Leadership, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Employee Best Practices, Excellence, Experiential Marketing, Featured, Hospitality, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Restaurants/Hospitality, Retail Marketing, Strategy, Word of Mouth Buzz|Tags: |

When I caught this headline, "Banned for Bad Tipping" on CNN.com today, I just had to check it out since we do so much work for restaurants and the hospitality industry. View the story here: I'm not sure who is right here, but my gut says the customer. Even if [...]

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