Thanks for Making a Dent in Our Universe
Our world lost a great man yesterday - Steve Jobs. Jobs impacted my life in numerous ways through not only his great innovations and style, but also in his words. Here’s my top 10 list of Steve Job quotes that have resonated with me over the years. God bless you [...]
Pittsburgh Gives Today
Here's a great opportunity for Pittsburgh brands and every day people to do well by doing good! Today, Tuesday, October 4, is the Pittsburgh Foundation's "Day of Giving" when online donations ($25 minimum) via the PittsburghGives website can help your favorite charity in western Pennsylvania receive a pro-rated match. This [...]
Remembering Where You Came From
In marketing circles today, all the rage is about being 'authentic' and 'transparent.' It's sad that we even have to discuss the topics such as 'being real' because we should all be operating from our core. A big reason why open and honest relationships for people and brands are tough [...]
All Hail Duquesne Beer the Prince of Pilsener
Earlier this week, I attended the Pittsburgh American Marketing Association's annual kickoff dinner at Pittsburgh's Grand Hall at the Priory. I was delighted to hear Duquesne beer president Mark Dudash talk about how his wife Maria and he are reviving the Prince of Pilsener, Duquesne Beer. Here's the back story [...]
Be Wary of Vulgar Marketing
Back in December of 2009, Nicorette launched a $15 million integrated marketing campaign complete with a fictitious 'Suckometer' around the bold statement that, Nicorette makes quitting smoking suck less. In addition, it was the GlaxoSmithKline brand's first foray into social media. Nicorette Makes Quitting Suck Less Campaign As a quick [...]
Idlewild & SoakZone Repeats as Best Children's Park
Congratulations to our super client and all of our super friends at Idlewild & SoakZone for repeating as the 'Best Children's Park in the World!' Here's the press release we put on the wire earlier today. What a well deserving bunch! Idlewild & SoakZone Repeats as Best Children’s Park in [...]