Immaculate Reception Marketing Memories
Sprint PCS Immaculate Reception Billboard I'm so looking forward to tomorrow, December 23 because its the 40th Anniversary Celebration of the Immaculate Reception. I was 10 years old and was listening to the Steelers Raiders football game on the radio (local broadcast was blacked out) and heard the [...]
AMA Pittsburgh Hospitality Marketer of the Year
Riley's Pour House Owner Operator Jim Rileyand BrandMill Managing Partner Stephen Wayhart We're excited to announce that our great client and friend - Riley's Pour House in Carnegie, PA - won the Hospitality Marketer of the Year Award from the Pittsburgh Chapter of the American Marketing Association. At [...]
Our Greatest Generation's Branding Lessons
USS Arizona - Pearl Harbor Today, we're remembering 'those who gave some and some who gave all' for our freedom on this 71st anniversary of the attack on Pearl Harbor. Thank you greatest generation. When you think about the trials our Greatest Generation (GG) overcame to 'win the [...]
Show Thanks Through Veteran Causes
Today we offer a warm, respectful salute of thanks to all American veterans - present and past. Here's a nice story about Pittsburgh's Veterans Day Parade, but with a most disturbing statistic! About 33% of the homeless people in Pittsburgh's homeless are veterans and nationwide the figure is 23%! So, [...]
A Great Demo of How to Wow
In our client strategy sessions, we always discuss "How to deliver a 'WOW'" because most brands don't take the time to think how they can create brand buzz - or, believe they can! Every brand has a 'WOW" within them - cost effective ones to be nurtured with thought and [...]
10 Ps of Marketing
Throughout my career, I've used the original four (4) Ps (Product, Price, Place (Distribution), Promotion) with great success and the formula works quite well to this day. However, over the last 10 years, I've added a few more Ps to my list. These additional Ps have helped me provide a [...]