Throughout my days as a professional marketer, I could never understand why doctors write with such poor penmanship when giving prescriptions. In fact, the sloppy practice has always annoyed me.
When I’d get a prescription and attempt to decipher it myself, a flurry of questions would race through my mind such as:
Would the pharmacist get my prescription right?
Doesn’t it slow things down and add to unnecessary increases in human errors.
For a profession in which errors can lead to death, shouldn’t processes be handled with more care?
And, who do these elitist doctors think they are?
Well, after struggling with a bronchitis condition for the past 3 months, I finally decided to see my doctor and was amazed, excited, happy and extremely pleased to get my prescription via a computer printout – WOW!
Such a simple procedure, easily taken to the next level and is now REMARKABLE to me. And, I’m sure it’s remarkable to others too.
‘Remark’able I say because I’ve told over 10 people in 2 days about this seemingly small, but most gratifying experience.
With this simple procedural improvement, I’m more jacked about my doctor than ever before. They’re more professional, state-of-the-art etc.
Are there simple practices that you can review and through a few easy steps surprise and delight your customers?
Can you improve your invoices, meeting minutes and more to make them WOW documents and procedures.
I’ll bet you can. And, if you spruce things up a bit I promise you that your customers will bet on you in the future!
P.S.: Now, I’m sure my doctor isn’t the only one with computerized prescriptions. Which begs the question, “Why didn’t they do this 10 years ago?” Be first, be daring, be different! Why wait for others? Do the right things…right now.
